⬤ Why Sunstone
Sunstone reveals the true structure of the economy through its Data Universe, a dynamic model of the Irish business landscape powered by MAPS.
Trusted by companies across every industry
The Sunstone Data Universe unifies multi-source data with proprietary MAPS classification
Access market intelligence that moves beyond static regulatory codes, integrating seven independent data layers to deliver structurally accurate market segmentation and greater confidence in commercial decision-making.
What makes the Data Universe more accurate?
The Data Universe integrates seven independent data streams that are continuously reconciled and cross-validated. This multi-source approach identifies inconsistencies, corrects gaps, and delivers a more accurate, commercially reliable representation of the Irish market.
How the Data Universe is built
Comprehensive Coverage Across the Irish Market
MAPS Driven B2B Data
270k+
Registered Companies
5m+
Data Points
180k+
Contact Points
200k+
Financial Records
Not a lead list. A structured B2B market platform.
Unlike traditional lead lists, SaleSight is built on a reclassified, structured view of the Irish B2B economy. SaleSight combines market intelligence, firmographic data, and account prioritisation workflows into one sales acceleration platform.
A comprehensive data view for faster B2B revenue decisions
Company Identity
Clear, structured profiles for companies across your market so you understand who they are, what they do, and where they operate.
- Company names, domains, and locations
- Sectors, offerings, and market positioning
- Mission, values, and company messaging
Commercial Insights
Structured commercial context that helps revenue teams understand how organisations operate and where they align with your best customers.
- Products and services offered
- Sector positioning and market context
- Operational and commercial characteristics
Corporate Details
Verified company information that keeps your market view complete, accurate, and compliant.
- Registered numbers and identifiers
- Legal structures and filings
- Corporate relationships
Financials
Essential financial data to evaluate business strength and support smarter revenue decisions.
- Turnover and growth trends
- Financial ratios and indicators
- Profitability overviews
Contacts
Accurate contact data connected to the companies in your market view.
- Names and job titles
- Email addresses
- Phone numbers
Not a lead list. A structured B2B market platform.
Unlike traditional lead lists, SaleSight is built on a reclassified, structured view of the Irish B2B economy. SaleSight combines market intelligence, firmographic data, and account prioritisation workflows into one sales acceleration platform.
| Capability | Traditional Classification | MAPS |
|---|---|---|
| Static industry tags | ✓ | |
| Behaviour-based classification | ✓ | |
| Continuously updated categories | ✓ | |
| Single category per company | ✓ | |
| Multi-dimensional company positioning | ✓ | |
| Multi-source signal analysis | ✓ |
The sales acceleration platform built on Ireland’s most accurate business data universe
01
Drive predictable revenue with accurate B2B data
SaleSight provides revenue teams with a reliable, unified view of commercial and financial data, enabling confident account targeting and pipeline growth.
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10m+ premium commercial and financial data points
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Structured data for confident account prioritisation
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Reliable pipeline growth for revenue teams
02
Identify and prioritise high-value accounts
The SaleSight platform helps revenue teams focus on the companies most likely to convert, reducing wasted outreach and improving sales efficiency.
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Match prospects to your highest-value customers
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Prioritise accounts aligned with your ideal customer profile
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Focus sales activity where conversion is most likely
03
Built on a unified view of the market
Powered by the Sunstone Data Universe, SaleSight corrects inaccuracies in traditional business categorisation and combines official data with real trading activity.
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Resolves inconsistencies in traditional industry categorisation
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Combines official CRO data with real trading activity
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Surfaces high-value opportunities others overlook
04
Accelerate every deal
Move from fragmented lists to structured, actionable insights. SaleSight aligns revenue teams around accurate data and prioritised opportunity.
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Move faster from outreach to close with clearer prioritisation
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Spend less time fixing data and more time selling
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Align teams around accurate, unified opportunity data
SaleSight helps revenue teams prioritise accounts, reduce wasted outreach, and focus on growth drivers.
Drive predictable revenue with accurate B2B data
- 10m+ premium commercial and financial data points
- Structured data for confident account prioritisation
- Reliable pipeline growth for revenue teams
Identify and prioritise high-value accounts
- Match prospects to your highest-value customers
- Prioritise accounts aligned with your ideal customer profile
- Focus sales activity where conversion is most likely
Built on a unified view of the market
- Resolves inconsistencies in traditional industry categorisation
- Combines official CRO data with real trading activity
- Surfaces high-value opportunities others overlook
Accelerate every stage of the sales cycle
- Move faster from outreach to close with clearer prioritisation
- Spend less time fixing data and more time selling
- Align teams around accurate, unified opportunity data
Trusted by leading companies and decision makers
Grounded: Evidence-based view of a new market
Sunstone helped Grounded move from high-level ambition to a clear, evidence-based understanding of how the Irish wellbeing market is structured, where their products fit, and which segments, players, and routes to market represent real opportunity.
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Financefair: One coherent view of their addressable market
Sunstone’s Bespoke Addressable Market analysis unified fragmented and inconsistent data into a single, reliable view of the Irish market, showing where Financefair’s services are the strongest fit and how large the real opportunity is.
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Ipsos B&A: Trusted source of structured market intelligence
Sunstone provides Ipsos B&A with a trusted single source of enriched business, activity, and contact data, enabling accurate segmentation, profiling, and recruitment for research projects across Ireland.
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