Introduction

Grounded worked with Sunstone as they explored entering the Irish market. While there was clear ambition to expand, the team wanted to move beyond high-level assumptions and develop a detailed, evidence-based understanding of where their products fit, who the key players were, and how the market operates in practice.

In particular, Grounded needed clarity on how the Irish market compared to their home market, where meaningful opportunities existed, and how best to position their offering across different routes to market.

From Grounded:

“Working with Sunstone has fundamentally shaped how we approach entering the Irish market.

 

They helped us move from a high-level ambition to a clear, evidence-based understanding of where our products fit, who the key players are, and how the market operates in practice. By mapping our existing customer base to similar organisations in Ireland, Sunstone was also able to clearly highlight where the two markets differ, and where specific opportunities exist in Ireland that are not present in our home market.

 

This was complemented by detailed insight into manufacturers, distributors, importers, and retailers, giving us a realistic and actionable view of our addressable market. The competitive analysis went far beyond surface-level research. Having visibility at product level, including pricing, distribution channels, and customer sentiment, gave us confidence in how to position our offering and where we can differentiate.

 

As a result, we’ve been able to make informed decisions on market entry, routes to market, and go-to-market strategy, while significantly reducing uncertainty and friction.

 

Overall, Sunstone has provided the clarity and depth needed to enter a new market with confidence and a strategy grounded in real market behaviour.”

 

Megan Root

Grounded CEO/CFO, Founder

Outcome

By replacing assumption with evidence, Grounded was able to approach the Irish market with greater confidence. Decisions around positioning, routes to market, and go-to-market strategy were informed by a clear understanding of market structure, competitive dynamics, and real customer behaviour.