Learn how Sunstone helped Financefair turn fragmented data into a single, actionable market view.
Introduction
Financefair worked with Sunstone to gain a clear and reliable view of the Irish market at a time when they were dealing with fragmented and inconsistent data.
The team needed a way to bring that information together into a single, coherent view of the market. By starting with their existing customers and mapping that across the wider business landscape, Financefair wanted to better understand where their services were the strongest fit and where they should be focusing their efforts.
In addition, Financefair needed a way to turn that market understanding into something their teams could actively work from, supporting clearer prioritisation, shared alignment, and a more focused approach to sales and growth.
From Financefair
“Working with Sunstone gave us a clear and reliable view of the Irish market at a point where we were dealing with fragmented and inconsistent data.
Sunstone’s Bespoke Addressable Market analysis brought that information together into a single, coherent view. By starting with our existing customers and mapping that across the wider business landscape, they helped us clearly see where our services are the strongest fit and where we should be focusing our efforts.
SaleSight, their sales acceleration platform, then gives us the ability to execute on that insight. It turns the market analysis into something our teams can actively work from, helping us prioritise the right businesses, stay aligned around a shared view of the market, and take a far more focused and consistent approach to sales and growth.”
Garry Holligan
Head of Business Growth at Financefair
Outcome
By bringing fragmented and inconsistent data into a single, coherent view of the Irish market, Financefair was able to clearly see where their services were the strongest fit and where to focus their efforts.
Using SaleSight to execute on that insight, teams were able to prioritise the right businesses, stay aligned around a shared view of the market, and take a more focused and consistent approach to sales and growth.