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The Hyper-Personalisation Imperative: How Irish B2B Companies Can Leverage Customer Data for Success
The Personalisation Revolution in Irish B2B In today's hyper-competitive marketplace, Irish B2B companies face a fundamental shift in customer expectations. A staggering 71% of consumers now expect personalised interactions from companies, and this trend is rapidly...
Resource Optimisation in an Era of Rising Business Costs: How Irish B2B Companies Are Adapting
In today's challenging economic landscape, Irish B2B companies are facing a perfect storm of rising operational costs. Recent data paints a stark picture: the average business costs for Irish SMEs have increased by over 16 percent, with one in three small businesses...
Data Cleaning: The Key to Accelerating Business Growth
In 2025, data is king. From customer information to sales data businesses are constantly collecting huge amounts of data. No matter the industry, data collection and organisation plays a massive role in a business’ ability to operate successfully. However, as...
Why NACE Codes Fall Short, and How MAP is Changing the Game
Since 1970, NACE codes have been the most widely used classification system throughout Ireland and Europe for grouping organisations according to generalised business activities. Initially, these codes were effective for providing a broad overview of various...
Featured
Why static lead lists are failing in 2025 — and what we’re doing instead
Most early-stage companies don’t have a sales team. And honestly, that’s not a problem. If you’re a founder, marketer, or product lead doing the selling yourself, you don’t need a full sales department. You just need a process that works. Something repeatable,...
Most recent
Sunstone Wins Emerging Technology of the Year at the Analytics & AI Awards
We Won 2025's Emerging Tech of the Year! Last week, something pretty incredible happened—Sunstone won Emerging Technology of the Year at the 2025 Analytics & AI Awards! Hosted by the Analytics Institute, the awards spotlight standout innovation across Ireland’s...
Breaking Through B2B Barriers: How Irish Credit Unions Can Optimise Local Business Marketing Campaigns
Recent data from the Irish League of Credit Unions shows an impressive 11.2% growth in the overall loan book, with business loans becoming an increasingly vital revenue stream for credit unions across Ireland. Yet despite this positive momentum, many credit unions...
Featured
Why static lead lists are failing in 2025 — and what we’re doing instead
Most early-stage companies don’t have a sales team. And honestly, that’s not a problem. If you’re a founder, marketer, or product lead doing the selling yourself, you don’t need a full sales department. You just need a process that works. Something repeatable,...
Most recent
Sunstone Wins Emerging Technology of the Year at the Analytics & AI Awards
We Won 2025's Emerging Tech of the Year! Last week, something pretty incredible happened—Sunstone won Emerging Technology of the Year at the 2025 Analytics & AI Awards! Hosted by the Analytics Institute, the awards spotlight standout innovation across Ireland’s...
Breaking Through B2B Barriers: How Irish Credit Unions Can Optimise Local Business Marketing Campaigns
Recent data from the Irish League of Credit Unions shows an impressive 11.2% growth in the overall loan book, with business loans becoming an increasingly vital revenue stream for credit unions across Ireland. Yet despite this positive momentum, many credit unions...
Popular Resources
The Hyper-Personalisation Imperative: How Irish B2B Companies Can Leverage Customer Data for Success
The Personalisation Revolution in Irish B2B In today's hyper-competitive marketplace, Irish B2B companies face a fundamental shift in customer expectations. A staggering 71% of consumers now expect personalised interactions from companies, and this trend is rapidly...
Resource Optimisation in an Era of Rising Business Costs: How Irish B2B Companies Are Adapting
In today's challenging economic landscape, Irish B2B companies are facing a perfect storm of rising operational costs. Recent data paints a stark picture: the average business costs for Irish SMEs have increased by over 16 percent, with one in three small businesses...
Data Cleaning: The Key to Accelerating Business Growth
In 2025, data is king. From customer information to sales data businesses are constantly collecting huge amounts of data. No matter the industry, data collection and organisation plays a massive role in a business’ ability to operate successfully. However, as...
Why NACE Codes Fall Short, and How MAP is Changing the Game
Since 1970, NACE codes have been the most widely used classification system throughout Ireland and Europe for grouping organisations according to generalised business activities. Initially, these codes were effective for providing a broad overview of various...
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The Hyper-Personalisation Imperative: How Irish B2B Companies Can Leverage Customer Data for Success
The Personalisation Revolution in Irish B2B In today's hyper-competitive marketplace, Irish B2B companies face a fundamental shift in customer expectations. A staggering 71% of consumers now expect personalised interactions from companies, and this trend is rapidly...
Resource Optimisation in an Era of Rising Business Costs: How Irish B2B Companies Are Adapting
In today's challenging economic landscape, Irish B2B companies are facing a perfect storm of rising operational costs. Recent data paints a stark picture: the average business costs for Irish SMEs have increased by over 16 percent, with one in three small businesses...
Data Cleaning: The Key to Accelerating Business Growth
In 2025, data is king. From customer information to sales data businesses are constantly collecting huge amounts of data. No matter the industry, data collection and organisation plays a massive role in a business’ ability to operate successfully. However, as...
Why NACE Codes Fall Short, and How MAP is Changing the Game
Since 1970, NACE codes have been the most widely used classification system throughout Ireland and Europe for grouping organisations according to generalised business activities. Initially, these codes were effective for providing a broad overview of various...