Introduction

Ipsos B&A worked with Sunstone to strengthen how they understand, profile, and target businesses across Ireland, particularly in the context of recruiting organisations for research on behalf of their clients.

While Ipsos B&A already had deep research expertise, the team wanted to move beyond surface-level company lists and raw records, and instead access richer, more detailed intelligence on business activity, company profiles, and decision-makers to improve accuracy and efficiency across key projects.

In particular, Ipsos B&A needed a more reliable way to identify, segment, and recruit relevant organisations, while ensuring research samples were grounded in a clear understanding of how businesses actually operate within the Irish market.

From Ipsos B&A

“Sunstone has become a trusted single source for helping us to better understand, profile and target businesses in Ireland.

Their data provides us with a greater level of insight, via detailed information on business activity, companies and contacts rather than just raw records. This has made it easier for us to accurately identify, segment, and recruit organisations for research on behalf of our clients.

The enhanced market intelligence and contact sample information from Sunstone has helped bring about increased efficiencies and improved outcomes in some of Ipsos B&A’s key research projects.

We’ve found our contacts at Sunstone to be very responsive and engaged in our business and have been very happy in our work with them to date.”

 

Belinda Norton
Associate Director, Ipsos B&A

Outcome

By replacing raw records with richer market intelligence, Ipsos B&A was able to more accurately identify, segment, and recruit organisations for research projects. The additional depth of insight improved efficiency across key initiatives, supported better research outcomes for clients, and reinforced Sunstone’s role as a trusted partner and single source of market intelligence.