SaleSight: StartUp
Test smarter. Validate faster.
Know exactly who to target and how to reach them.
Not understanding your ICP slows sales and wastes time. SaleSight StartUp helps early-stage teams define their Ideal Customer, map the real market, and build a prospect list that’s ready to act on.
✔️ Map your Total Addressable Market
✔️ Build and test an assured ICP
✔️ Get clean, actionable lead data
Sunstone is trusted by thousands of companies accross Ireland and the UK
Build your GTM strategy on real customer insights—so you can scale what’s already working.
Perfect for early-stage startups, SaleSight StartUp helps you define and test your ICP. We help you define your ICP, size your Total Addressable Market (TAM), drill down to your Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM), and deliver a curated prospect list to validate it all.
ICP Discovery
Identify what makes your best-fit customer—so you know exactly who to target.
Market Sizing (TAM/SAM/SOM)
Understand the full market opportunity and where your team can win now.
Curated Prospect List
Get a list of real, high-potential companies to test your assumptions and start selling.
Early GTM Validation
Test smarter and faster with data that backs your positioning, messaging, and outreach.
Smarter targeting. Faster validation. Zero guesswork.
SaleSight StartUp blends early traction data with market-wide intelligence to deliver actionable ICPs, market maps, and high-potential prospects—built for teams that need to move fast and smart.
Key Benefits
Define your TAM, SAM & SOM with expert guidance
Build and test an assumed ICP based on your target market vision
Curated list of best-fit prospects to validate your approach
Deliverables
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TAM, SAM, and SOM
We size your Total Addressable Market (TAM), your Serviceable Available Market (SAM), and your Serviceable Obtainable Market (SOM) based on your ICP—so you know the full scope of opportunity and where to focus first.
ICP Build
We define your Ideal Customer Profile using your early data (or traction signals), looking at industry, size, location, and key traits—so you’re targeting the right companies from the start.
List of prospects and contacts
You’ll get a curated list of real companies that match your ICP, complete with verified contact details and LinkedIn profiles, ready for validation and outreach.
Sector insights
We break down your market by sector to help you understand where demand is strongest—and where your product or service has the best fit.
Winner: Emerging Technology of the Year
SaleSight was awarded Emerging Technology of the Year by the AI and Analytics Institute for revolutionising how businesses identify and target their ideal markets.
Comprehensive Market Data & Insights
Discover MAPS data dimensions and insights that allow for a 360° view of the companies that matter most.
Precision Targeting
SaleSight StartUp goes beyond traditional industry codes to help categorise and pinpoint unique market opportunities.
A data partner you can trust
Our clients trust us to deliver high-quality, compliant data solutions that support scalable growth and informed decision-making.
Established in Ireland
A trusted, Ireland based company with a team of 10+ data experts
GDPR Compliant Data
Strict compliance procedures prevent fraud and ensure our data is high quality
CRO Financial Data
A clean pool of CRO verified business data allows us to provide reliable market insights.